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Peter Brunoehler has been named vice president of sales at Firetrace International, the leader in fire suppression systems for micro-environments.

In his new position, Peter will provide leadership, strategic direction, and management of the sales organization. He is responsible for the development and execution of commercial strategies to meet company objectives, cultivate client relationships, and staff development.

“Peter’s experience and strategic vision will increase our ability to anticipate and proactively respond to client requirements, regulations, and market trends to optimize the value we bring to our clients,” said Mark Osborne, president of Firetrace International. “He will be an invaluable addition to the Firetrace board as we enter our next phase of growth.”

Peter began his career at Hilti where he served in several key sales and marketing positions within the United States before moving to Hong Kong to take on the role of sales and marketing director. He continued his career aboard with Hilti in general management positions in Hong Kong, Singapore, and Kuala Lumpur. Peter then moved to the NCH Chemical Corporation and Stanley Black and Decker, before establishing the Asian office for AMARK Consulting in Malaysia in 2016.

“I am delighted to join Firetrace International and be a part of a dedicated team and industry leader that engineers and builds products that protect people and assets,” said Peter. “I am excited to be back to my sales roots and look forward to expanding the business both nationally and internationally.”

Peter holds a Bachelor of Business Administration and Management degree from North Central College in Naperville, Illinois. In 2019, Peter published a book, Expat Leadership and Lifestyle in Southeast Asia: Overcoming 5 Key Challenges, based on his experience living aboard.